Managing a successful food truck rotation involves much more than simply booking trucks. It requires finding high-quality, properly vetted vendors, maintaining an online booking system and calendar, handling last-minute substitutions, resolving permitting and licensing issues, adjusting service times and costs, and promoting the trucks through social media, press releases, and flyers. The Metroplex Food Truck Association (MFTA) handles all of this so you don't have to.
While there are companies, both local and national, that manage food truck lots in North Texas, many are more focused on revenue than on supporting the food truck industry. Some of these companies charge high booking fees and enforce restrictive non-compete agreements, which can discourage vendors from participating. At MFTA, we keep booking fees for vendors minimal, typically between $15 and $35, which is often a third of what other companies charge. Our mission is to protect, promote, and grow the mobile food industry in North Texas, with location management fees funding our advocacy efforts for local small business owners.
Food trucks operate on thin profit margins, and excessive booking fees or poor management practices can push vendors away from a location. By partnering with MFTA, you can ensure that your location attracts a wider variety of vendors and that food costs remain fair for customers.
Most food trucks need a minimum of $800 in gross sales per 3-hour service or at least 60 customers during that time to cover their operating costs. If your location doesn't have enough traffic, it may not be a viable vending spot without a minimum sales guarantee.
